The following is the full text from DiFranco's letter:
AN OPEN LETTER FROM ANI DIFRANCO TO THE EDlTORS OF MS ... So I'm
poring
through the 25th anniversary issue of Ms. (on some airplane going
somewhere in the amorphous blur that amounts to my life) and I'm finding
it endlessly enlightening and stimulating as always, when, whaddaya know,
I come across a little picture of little me. I was flattered to be
included in that issue's "21 feminists for the 21st century" thingybob. I
think ya'll are runnin' the most bold and babeolishious magazine around,
after all.
Problem is, I couldn't help but be a little weirded out by the paragraph
next to my head that summed up her me-ness and my relationship to the
feminist continuum. What got me was that it largely detailed my financial
successes and sales statistics. My achievements were represented by the
fact that I "make more money per album sold than Hootie and the Blowfish,"
and that my catalogue sales exceed 3/4 of a million. It was specified that
I don't just have my own record company but my own "profitable" record
company. Still, the ironic conclusion of the aforementioned blurb is a
quote from me insisting "it's not about the money." Why then, I ask
myself, must "the money" be the focus of so much of the media that
surrounds me? Why can't I escape it, even in the hallowed pages of
Ms.?
Firstly, this "Hootie and the Blowfish" business was not my doing. The
L.A. Times financial section wrote an article about my record
label, Righteous Babe Records, in which they raved about the business
savvy of a singer (me) who thwarted the corporate overhead by choosing to
remain independent, thereby pocketing $4.25 per unit, as opposed to the
$1.25 made by Hootie or the $2 made by Michael Jackson. This story was
then picked up and reprinted by The New York Times, Forbes,
the Financial News Network and (lo and behold) Ms.
So, here I am, publicly morphing into some kinda Fortune
500-young-entrepreneur-from-hell, and all along I thought I was just a
folksinger!
OK, it's true. I do make a much larger profit (percentage-wise) than the
Hootster. What's even more astounding is that there are thousands of
musicians out there who make an even higher profit percentage than me! How
many local musicians are there in your community who play gigs in bars and
coffee shops about town? I bet lots of them have made cassettes or CDs
that they'll happily sell to you with a personal smile from the edge of
the stage or back at the bar after their set. Would you believe these
shrewd, profit-minded wheeler-dealers are pocketing a whopping 100% of the
profits on the sales of those puppies?! Wait 'till the Financial News
Network gets a whiff of them!
I sell approximately 2.5% of the albums that a Joan Jewelanis Morrisette
(sic) sells and get about .05% of the airplay royalties, so obviously if
it all comes down to dollars and cents, I've led a wholly unremarkable
life. Yet I choose relative statistical mediocrity over fame and fortune
because I have a bigger purpose in mind. Imagine how strange it must be
for a girl who has spent 10 years fighting as hard as she could against
the lure of the corporate carrot and the almighty forces of capital, only
to be eventually recognized by the power structure as a business pioneer.
I have indeed sold enough records to open a small office on the
half-abandoned main street in the dilapidated urban center of my hometown,
Buffalo (N.Y.). I am able to hire 15 or so folks to run and constantly
reinvent the place while I drive around and play music for people. I am
able to give stimulating business to local printers and manufacturers and
to employ the services of independent distributors, promoters, booking
agents and publicists. I was able to quit my day job and devote myself to
what I love. And yes, we are enjoying modest profits these days, affording
us the opportunity to reinvest in innumerable political and artistic
endeavors. RBR is no Warner Bros. But it is a going concern, and for me,
it is a vehicle for redefining the relationship between art and commerce
in my own life. It is a record company that is the product not just of my
own imagination, but that of my friend and manager Scott Fisher and of all
the people who work there. People who incorporate and coordinate politics,
art and media every day into a people-friendly, sub-corporate,
woman-informed, queer-happy small business that puts music before rock
stardom and ideology before profit.
And me, I'm just a folksinger, not an entrepreneur. My hope is that my
music and poetry will be enjoyable and/or meaningful to someone,
somewhere, not that I maximize my profit margins. It was 15 years and 11
albums getting to this place of notoriety and, if anything, I think I was
happier way back when. Not that I regret any of my decisions, mind you.
I'm glad I didn't sign on to the corporate army. I mourn the
commodification and homogenization of music by the music industry, and I
fear the manufacture of consent by the corporately controlled media. Last
thing I want to do is feed the machine.
I was recently mortified while waiting in the dressing room before one of
my own shows. Some putz suddenly takes the stage to announce me and
exclaim excitedly that this was my "largest sold-out crowd to date!" "Oh,
really?," I'm thinking to myself, "that's interesting ... too bad it's not
the point." All of my achievements are artistic, as are all of my
failures. That's just the way I see it. Statistical plateau or no. I'll
bust ass for 60 people, or 6,000, watch me.
I have so much respect for Ms. magazine. If I couldn't pick it up
at newsstands my brain probably would've atrophied by now on some
trans-Atlantic flight and I would be lying limp and twitchy in a bed of
constant travel, staring blankly into the abyss of the gossip magazines.
Ms. is a structure of media wherein women are able to define
themselves, and articulate for themselves those definitions. We wouldn't
point to 21 of the feminists moving into the 21st century and define them
in terms of "Here's Becky Ballbuster from Iowa City, she's got a great ass
and a cute little button nose ... " No ma'am. We've gone beyond the
limited perceptions of sexism and so we should move beyond the language
and perspective of the corporate patriarchy. The Financial News Network
may be ultimately impressed with me now that I've proven to them that
there's a life beyond the auspices of papa Sony, but do I really have to
prove this to you?
We have the ability and the opportunity to recognize women not just for
the financial successes of their work but for the work itself. We have the
facility to judge each other by entirely different criteria than those
imposed upon us by the superstructure of society. We have a view that
reaches beyond profit margins into poetry, and a vocabulary to articulate
the difference.
Thanks for including me, Ms., really. But just promise me one
thing; if I drop dead tomorrow, tell me my grave stone won't read: "ani
d., CEO."
Please let it read: songwriter, musicmaker, storyteller, freak.